Marketing Meeting 2016-12-30 - Revision history

Jsanz at 15:58, 26 April 2024

2024-04-26T15:58:37Z

Jive: /* Q: What will be the outcome of the project and how do we plan to use it in the future? */

2017-01-05T15:44:39Z

Q: What will be the outcome of the project and how do we plan to use it in the future?

Jive: /* Q: Who does 20,000k fundraising? Marketing committee / or Board as part of OSGeo sponsorship call out? */

2017-01-05T15:11:52Z

Q: Who does 20,000k fundraising? Marketing committee / or Board as part of OSGeo sponsorship call out?

Anitagraser at 18:14, 30 December 2016

2016-12-30T18:14:40Z

Jive at 17:45, 30 December 2016

2016-12-30T17:45:10Z

Jive at 17:42, 30 December 2016

2016-12-30T17:42:41Z

Jive: /* Agenda */

2016-12-30T17:39:23Z

Agenda

Jive: Created page with "For more info on joining the meeting see Marketing Meetings page. == Agenda == # Marketing Budget Draft / Discussion # Website timeline / fund raising # Q&A on website r..."

2016-12-30T17:38:06Z

Created page with "For more info on joining the meeting see Marketing Meetings page. == Agenda == # Marketing Budget Draft / Discussion # Website timeline / fund raising # Q&A on website r..."

New page

For more info on joining the meeting see [[Marketing Meetings]] page.

== Agenda ==

# Marketing Budget Draft / Discussion
# Website timeline / fund raising
# Q&A on website reboot

== Q&A ==

==== Q: Has SAC considered any infrastructure setup/migration required for this undertaking as part of their 15k budget request? ====

Unsure:

* Action: (done) Jeff to reach out to SAC to clarify.

==== Q: Who does 20,000k fundraising? Marketing committee / or Board as part of OSGeo sponsorship call out? ====

* (done) Jody to send email to clarify board-priv to clarify about fundraising
* Jeff has reached out to some sponsors (and does not mind reaching out to more, organize via email).
* Jody does not mind highlighting this as a focus as part of general OSGeo sponsorship call out.

==== Q: Is "website reboot a good name" ====

... or can we need a better name that covers how extensive this branding exercise is?

New name: “digital assets rebranding and website reboot"

==== Q: Can we start RFQ and fundraising concurrently? ====

Yes, EOI and fundraising will start in January, provided that the board signs off on the 30k as listed in the current budget draft.

==== Q: What will be the outcome of the project and how do we plan to use it in the future? ====

Deliverables are subject to contract, we are going in with the following expectations:

* Deliverable 1: Branding Book (covering core OSGeo brand, sub brands, cook book for projects that are interested)
* Deliverable 2: Website Template, Themes, Printing Assets etc...
* Deliverable 3: Content Migration

Volunteers:

* Determine/Contact stakeholders
* Interaction with GeoForAll, OSGeo Live, Service Providers, Local Chapters
* Ongoing website content maintence

Actions:

* Action: Jeff and Marc have volunteered to reach out to stakeholders
* Action: Contact Alex Mandel on SAC to confirm we are on the same page

==== Q: What items go beyond redesigning the website? ====

Brand guide book
* Start with Nicolas branding guide (http://cartogenic.com/OSGeo-brand/guide/)
* Ask RFQ to either unify existing branding; or propose a replacement
** Example: https://www.sandiego.gov/sites/default/files/visual-style-guide.pdf
** Example: http://gfdrr.github.io/innovation-lab-brand-guidelines/
** Example: http://patternlibrary.sandiego.gov/

==== Q: Does this include strategy guide? ====

This will be concurrent in January (needed so we can evaluate RFQ properly):
* Action: Marc will set up a meeting after a bit of prep

← Older revision		Revision as of 15:58, 26 April 2024
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	* Action: Marc will set up a meeting after a bit of prep		* Action: Marc will set up a meeting after a bit of prep

−	[[Category: Marketing]]	+	[[Category:Marketing Meetings]]

← Older revision		Revision as of 18:14, 30 December 2016
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	This will be concurrent in January (needed so we can evaluate RFQ properly):		This will be concurrent in January (needed so we can evaluate RFQ properly):
	* Action: Marc will set up a meeting after a bit of prep		* Action: Marc will set up a meeting after a bit of prep
		+
		+	[[Category: Marketing]]

@@ Line 75: / Line 75: @@
 * Action: Jeff and Marc have volunteered to reach out to stakeholders
-* Action: Contact Alex Mandel on SAC to confirm we are on the same page
+* Action: Jeff to contact Alex Mandel on SAC to confirm we are on the same page. No response <br> Jody emailed SAC with results of budget discussion and invitation to take part.
 ==== Q: What items go beyond redesigning the website? ====

@@ Line 23: / Line 23: @@
 * (done) Jody to send email to clarify board-priv to clarify about fundraising
 * Jeff has reached out to some sponsors (and does not mind reaching out to more, organize via email).
-* Jody does not mind highlighting this as a focus as part of general OSGeo sponsorship call out.
+* (done) Jody does not mind highlighting this as a focus as part of general OSGeo sponsorship call out.
 == timeline / fund raising ==

@@ Line 9: / Line 9: @@
 == Marketing Budget Draft / Discussion ==
-== Q&A ==
+General approach for board budget was to pull back from everything to focus on this project. Several requests to break this into phases and/or increase clarity on what the project was (hence this meeting request). Note the [[OSGeo_Budget_2017#Draft_2017_Budget|Draft_2017_Budget]] only lists the sum of 50k.
 ==== Q: Has SAC considered any infrastructure setup/migration required for this undertaking as part of their 15k budget request? ====
@@ Line 22: / Line 24: @@
 * Jeff has reached out to some sponsors (and does not mind reaching out to more, organize via email).
 * Jody does not mind highlighting this as a focus as part of general OSGeo sponsorship call out.
 ==== Q: Is "website reboot a good name" ====

@@ Line 6: / Line 6: @@
 # Website timeline / fund raising
 # Q&A on website reboot
 == Q&A ==