Exhibition Pack

2015-03-27T17:41:30Z

Wiki-Nesler:

'''This page is in DRAFT, awaiting Marketing Committee approval.'''

=Overview=

The OSGeo Foundation supports local communities to promote OSGeo by providing exhibition pack for regional chapters for use at conferences and related events.

This page lists what is provided, what is funded and how to get hold of it. This page should be read in conjunction with the [[Conference Setup Guide]].

=Getting an Exhibition Pack=

TBD: This process is still to be approved by the OSGeo Marketing Committee:

Regions who don't already have an Exhibition Pack can apply for one using the following process:

Start an email thread with the [http://lists.osgeo.org/mailman/listinfo/marketing OSGeo Marketing Email List]. Describe:
* Which conference(s) you wish to exhibit at, and who is intending to organize an OSGeo stand or booth at these conferences.
* How you have, or plan to negotiate with conference organisors to have a stand allocated to OSGeo. Ideally this booth will be allocated to OSGeo for free, as OSGeo is of great interest to many geospatial delegates, and OSGeo is a non-profit without budget to purchase such a stand.
* Does your local chapter already have a "Exhibition Pack"?

You will then be asked to put together a quote for the items in the "Exhibition Pack". This typically will be around $US500.

The Marketing Committee will [[OSGeo_Budget_2012#Marketing_Committee_Budget | check there are sufficient funds]], then will vote to confirm allocation of funds. The OSGeo Treasurer is expected to vote and has veto on allocation of funds.

The Marketing Committee Chair will then email approval for the purchase the items to, marketing committee email list, OSGeo Treasurer and the person/people requesting funds. He/she will also the update [http://wiki.osgeo.org/wiki/OSGeo_Budget_2012 budget].

Make sure you retain receipts. Send the receipts to the OSGeo Treasurer to be reimbursed (up to the approved funds).

=Photos of Exhibition Booths=
http://wiki.osgeo.org/wiki/File:OSCON2009_boothstaff.JPG

=Exhibition Pack=
The contents of an exhibition pack, along with rough costs are listed in the spreadsheet here: http://spreadsheets.google.com/ccc?key=pu9014gybzreYKdV8-WQ_SA

Elaboration of the contents are explained below:

==Regional Starter Kit==
The "Regional Starter Kit" includes the non-consumables items for an Exhibition Booth, and each Regional OSGeo chapter is entitled to one "Starter Kit", funded by OSGeo.

It includes:

* Retractable banner
* Shirts
* Portable Literature Stand
* Black Table Cloth

==Locally Provided Non-Consumables==
These are non-consumable items which should be able to be sourced locally:
* Demonstration Computer
* Large monitor or projector
* Table
* Chairs
* Power board
* Table cloth (optional)
* [http://svn.osgeo.org/osgeo/marketing/exhibitionpack/OSGeo_tablerunner.pdf OSGeo table skirt]

==Core Consumable Items==
The following are items which need replacing at each conference, and as such are not currently covered by the OSGeo Marketing budget. These include:

* [http://trac.osgeo.org/osgeo/browser/marketing/brochures/two-side-overview/ Overview Brochure]
* [http://live.osgeo.org OSGeo-Live] DVD or USB

==Extra Consumable Costs==

* Conference attendee registration
* Booth registration

=Branding=
Local sponsors are encouraged to include advertise their OSGeo related services at the conference booth. In particular, they may wish to set up a banner, or add their own fliers. This local advertising will not be paid for by OSGeo. Ratio of branding should be proportional to who pays.

<strike>

{| border="1" cellpadding="2" class="wikitable"
! Category
! Item
! Description
! Delivery Method
|-
| rowspan="6" | '''Basic Starter Kit'''
| Retractable banner
| Pop-up stand with printed logo, description. For use with or without a booth. [http://flickr.com/photos/mloskot/1444449505/sizes/m/ Example photo showing several banners.]
| Locally created from [http://svn.osgeo.org/osgeo/marketing/exhibitionpack/OSGeo_popup3.pdf downloadable] template.
|-
| Portable Literature Stand
| For holding flyers and brochures. Some examples [http://www.displays2go.com/sub3.asp?ID=800 here], [http://www.displaysmarket.com/prl/Literature-Racks-/Zick-Zack-Racks here], and [http://www.officedepot.com/a/products/373894/Office-Depot-Value-Magazine-3-Tiered/ here]<ref name="OfficeDepot">[http://www.officedepot.com/a/products/373894/Office-Depot-Value-Magazine-3-Tiered/ Office Depot]</ref>
| Locally provided
|-
| Table skirt
| Printed table cloth cover for booth. Possibly as a banner for a wall too. OR a Table Runner over a blank table cloth.
| Locally printed or shipped regionally - [http://svn.osgeo.org/osgeo/marketing/exhibitionpack/OSGeo_tablerunner.pdf Design in svn]
|-
| Shirts
| Business shirts with OSGeo logo over pocket. Maybe like [http://www.cafepress.com/osgeo.71360143 this golf shirt style] or [http://www.landsend.com/pp/LongSleevePerformanceTwillShirt~161296_59.html?bcc=y&action=order_more&sku_0=::BLA&CM_MERCH=SRCH_00001_0000000001 button-up] likely in black.
| Shipped regionally
|-
| Case studies book
| Various examples of our tools in use. Cleaned up and professionally presented in 1-2 page formats for several projects. Taken from [http://osgeo.org/journal Journal] or [[Case Studies]].
| Shipped regionally or printed locally depending on quality or style.
|-
| Overview Poster
| Poster presenting OSGeo as a block diagram showing overview of projects and work.
| Printed locally
|-
| '''Bare Essentials'''
| Retractable banner, overview brochures and [[http://live.osgeo.org LiveDVD]]
| The bare essentials for small functions especially without booth space. Brochures for insertion into attendees bags or distribution.
|-
| rowspan="3" | '''Basic Consumables'''
| Overview Brochure
| Two sided A4 overview of OSGeo and its projects. [http://trac.osgeo.org/osgeo/browser/marketing/brochures/two-side-overview/brochure_fold_2sided_A4.pdf Example PDF]
| Printed locally
|-
| [[http://live.osgeo.org LiveDVD]]
| Bootable demo discs including range of OSGeo software and files
| Shipped regionally
|-
| Project Flyers
| 1 page project summaries. Could be display electronically instead. [http://trac.osgeo.org/osgeo/browser/marketing/flyer/project_brochure_pdfs/OSGeo_Brochures_Geotools.pdf?format=raw Example PDF]
| Printed locally
|-
| '''Unfunded Consumables'''
| USB Sticks and [http://www.cafepress.com/osgeo/1752240 Shirt Pins]
| Provided by local presenters or others who want more promotional material.
| Printed locally
|-
| rowspan="3" | '''On-Site Requirements'''
| Demonstration Computer
| Including [[http://live.osgeo.org OSGeo-Live]] Virtual Machine demos.
| On-site
|-
| Large monitor or projector
| One that can be used to show attendees walking by, or for sitting down to do a demo.
| On-site
|-
| Table and chairs, power board
|
| On-site
|}

The starter kit contains items that can be carried between conferences. Each Local Organizing Committee or regional group is entitled to a starter kit.
It contains:
# An OSGeo [http://www.displays2go.com/sub4.asp?ID=1897 retractable banner stand], approx 1 meter wide, 2 meters tall, with (proposed) text:
OSGeo
The
Open Source
Geospatial
Foundation
* Robust, Feature Rich, Open Source Software
* Open Mapping Data
* Educational Programs

# A [http://www.displays2go.com/sub3.asp?ID=800 portable literature stand] or some [http://www.officedepot.com/a/products/373894/Office-Depot-Value-Magazine-3-Tiered/ tabletop stands]<ref name="OfficeDepot" />
# An OSGeo table cloth
# Business Shirts with OSGeo logo over the pocket for stand attendants. (Business shirts present a professional image, we have grown past the "hackers in garages" stage.)

==Desirable additions to the starter kit==
* A case study folder:
This is asking a lot. Various projects have been trying to compile lists of case studies and projects using their products for ages. We should have quite a few around by now. By compiling them all into proper prose and screen shots, we could bind them up into a loose leaf folder. People are always interested to know who's using this stuff, and while we can point them to web sites or give them examples we know about, I feel it would be much more powerful to walk them through a couple examples in the folder, and give them a chair while they browse the rest. See [[Case Studies]] for a start on this but also the [http://osgeo.org/journal Journal] which has many.
* A poster showing a block diagram of the Open Source geospatial stack.

==Essential Consumables==
# A [http://trac.osgeo.org/osgeo/browser/marketing/brochures/two-side-overview two sided A4 brochure] saying what OSGeo is, and listing all the OSGeo projects, with a paragraph summarising each project.
# [[http://live.osgeo.org LiveDVD]]s
## Bay Area, California [http://www.productioncity.com/duplication_conv.htm $2.00 ea for 500 qt and greater]

==Desirable Consumables==
# An [http://trac.osgeo.org/osgeo/browser/marketing/flyer A4 flier] for each project (these get outdated quite quickly).

==Unfunded Consumables==
Local presenters might want to hand out extra gadgets or promotional material.

* USB Sticks
* [http://www.cafepress.com/osgeo Shirt Pins]

==Locally Supplied==
* A demonstration computer, ideally with a [[http://live.osgeo.org LiveDVD]] installed into its own partition. (The LiveDVD is slow if running off the DVD).
* A large monitor or projector.
* Table
* Chairs

==Branding==
Local sponsors are encouraged to include advertise their OSGeo related services at the conference booth. In particular, they may wish to set up a banners, or add their own fliers. This local advertising will not be paid for by OSGeo. Ratio of branding should be proportional to who pays.

Banners and fliers paid for by international OSGeo will be branded with international sponsors. (How this is presented is still to be decided).

=Subset for events with no booths=
When OSGeo can promote itself in an event where there are not any booths, the following items can be carried:

# An OSGeo [http://www.displays2go.com/sub4.asp?ID=1897 retractable banner stand].
# Consumables for inserting into the material pack provided for attendees (depending on the expected number of them):
:: * A two sided A4 flier saying what OSGeo is, and listing all the OSGeo projects, with a paragraph summarising each project.
:: * LiveDVDs

== Cost Summary ==
This is a work-in-progress to estimate how much a package will cost.

{| border="1" cellpadding="2" class="wikitable"
! Category
! Item
! Production Cost
! Shipping
! Source
! colspan="2" | Est. cost scenario
! [[California]] Quote
|-
| rowspan="7" | '''Basic Starter Kit'''
| Retractable banner
| $300
|
|
| $300
| $300
|$160(Sale)-$260(normal)<ref =name="fastsigns">Banner and stand,1 day, local[http://www.fastsigns.com/US-CA-Sacramento-store112.html]</ref>
$194-$234 <ref name="LillyAnneInc"> Includes Banner, Stand, shipping($72, 5-7 day) and tax, [http://www.lillyanneinc.com], $122 for just a normal banner (incl. shipping)</ref>
$275(Vinyl)
$415(Matte Cloth)<ref name="Inkmonkey">Inkmonkey, Davis,CA Setup Fees:$305 Skirt,$85 embroidered shirts</ref>
|-
| Portable Literature Stand
| $20-$50
|
|
| $20
| $40
| $40(2@$19) <ref name="OfficeDepot" />
|-
| Table skirt
| $200
| $15
|
| $215
| $215
| $210/220(6'/8') setup fee<ref name="Inkmonkey" />
$193-$290 <ref name="TableCover">1 side + top - 4 side, 1 full side print in any colors, no setup fee</ref>
 $175 (Throw and Runner separate, see banner above)
|-
| Shirts
| $10-30 x staff
| $10
|
| $40 (@3) (T-shirt)
| $310 (@10) (Polo)
| $16.60-27.00 (@12)
$13.60-24.00 (@24)
*setup fee<ref name="Inkmonkey" />
|-
| Case studies book
| $5 x copies
| $20
|
| $45 (@5)
| $45 (@5)
| Doesn't currently exist? Consider bound version of OSGeo Live Overviews
|-
| Overview Poster
| $25
| $20
|
| $45
| $45
| Which poster?
|-
| '''Subtotal'''
|
|
|
| '''$620'''
|
| Which poster?
|-
| rowspan="3" | '''Basic Consumables'''
| Overview Brochure
| $1 x copies
| $20
|
| $70 (@50)
| $220 (@200)
| N/A
|-
| LiveDVD
| $2 x copies
| $20
|
| $120 (@50)
| $420 (@200)
| N/A
|-
| Project Flyers
| $8 x copies
| $20
|
| $400 (@50)
| $1600 (@200)
| Currently out of date, consider using OSGeo Live Overviews
|-
| rowspan="3" | '''On-Site Requirements'''
| Demonstration Computer
|
|
|
|
|
|
|-
| Large monitor or projector
|
|
|
|
|
|
|-
| Table and chairs
|
|
|
|
|
|
|-
| '''Unfunded Consumables'''
| USB Sticks and [http://www.cafepress.com/osgeo/1752240 Shirt Pins]
|
|
|
|
|
| $0.70 (@200) 1" buttons<ref name="Inkmonkey" />
|-
| '''Estimated Totals'''
|
|
|
|
| ''$1005''
| ''$1605''
|
|}

</strike>
<references/>

[[Category: Marketing]]

OSGeo - User contributions [en]

Exhibition Pack