OSGeo - User contributions [en]

Web site design

2009-03-02T11:32:45Z

Wiki-Dan:

= Purposes =

This wiki is the place where the Marketing Comittee of OSGeo is planning the improving the design of the OSGeo Web site following a user-centered design process (UCD).

The reason for redesigning a website is to end up with impact and results, not because there are those bored with the design or because some users want it to be blue not red. It is important to focus on the results we want.

'''Example, the Amazon website has had very little change for over 10 years. Why? Because it works!'''

More '''visitors''', '''leads''', '''contributors''' and '''sponsors''' is the primary goal. Every decision made should be focused on improving this. Keeping that in mind, we might spend a bit less time worrying about the exact shade of blueish-green on the call out background, and more time worrying about things that '''will improve our marketing results'''.

'''It is important to analyze what are the assets we have, analyze the website and evaluate what can be improved'''

=Goal=

'''Increase Traffic and Leads'''

=Secondary Goals=

* increased usability of the OSGeo Web site, and
* increased use of the resources on the OSGeo Web site due to better usability.
* aligning site branding with an official print design

=Members=
* Tyler
* Daniele
* Jeroen

=Tasks=

==1) Analysis of the Current website==

[[Image:OSGeo website jan2009.png|thumb|left|200px|OSGeo Homepage in Jan 2009]]

* '''Content Design'''
* '''Layout Design'''
* '''Navigation Design'''
* '''Visual Design'''

===1.1) Inventory of OSGeo Website Assets===

====Assets====

* '''Content'''
** '''For New users''' What is OSGeo, What are the OSGeo Projects
** Case Studies at the first look (case studies available in various places at the moment)
** [http://osgeo.org/educational_content Educational Material] - '''learn the software'''.. a course repository started recently. More in wiki.
** General agreement that almost all content on current is worth keeping, though maybe just not in same location or on same site
* '''Layout'''
* '''Navigation'''
* '''Visual'''

====E-Marketing Centric Assets====

* '''Links'''
* '''Keyword Ranks in Major Search Engines'''
* [[KPI's and AWStats data]]

===1.2) Define areas that need improvement===

These are a few comments from some of the Marketing Committee participants
* '''Content''' - ''Content drives visitors, search engines like content, websites with more content have more traffic' ' (Volt, M. 2008)
** More
** What is OSGeo, * What are the OSGeo Projects, * How is using an OSGeo project giong to help me
** Some of the written content could be summarized
** The site is very static and rigid. The community lives somewhere else. Do we want a more active site?
** Alter and restructure the "About the Foundation" and "FAQ" materials (w)
** Focus on intro and overview material
* '''Layout'''

* '''Navigation'''
** Language selection could be made better
**o The navigation menu is not the correct place to put language selection in.
*** A alternative way could be to have a "change language" link in the top banner somewhere, which would take the user to a page like [http://europa.eu/ this].
** The Login section is not easy to find on the homepage
** We have a very long menu. It should be shortened.
** We should implement a search. Probably google site search.
** Having a dump of our current site map would help show what we have already for content

* '''Visual'''
** More images may make the website a bit more friendly
** The site could use more color.

=Projects=

=Ideas=

* Content - Outstanding Content!
* User centered Design
* User testing
* Usability
* Tied to branding of print material
* Make a clear break between outward focused informational site and an inward community site. Two different instances.

=Links=

* [http://www.slideshare.net/netlash/10-tips-for-a-usable-website 10 tips for a usable website]
* [http://www.wd4roi.com Book: Web Design for Return on Investment]
* [http://www.cs.tut.fi/~jkorpela/flags.html Flag as a symbol of language - stupidity or insult?]

== Previous discussion ==
* Several emails following from [http://lists.osgeo.org/pipermail/marketing/2008-December/002084.html this marketing thread] and [http://lists.osgeo.org/pipermail/board/2008-December/002799.html this board thread]
* Target audiences and messaging are discussed in the [[Marketing Communication Strategy 2008]] (section 6 in particular)
* [[WebCom OSGeo Site Focus]] presents various target audiences as well under [[Marketing Targets]]

=Notes=

* [[Mkt Meeting 20090205 - Website]]

Web site design

2009-02-16T06:12:58Z

Wiki-Dan:

= Purposes =

This wiki is the place where the Marketing Comittee of OSGeo is planning the improving the design of the OSGeo Web site following a user-centered design process (UCD).

The reason for redesigning a website is to end up with impact and results, not because there are those bored with the design or because some users want it to be blue not red. It is important to focus on the results we want.

'''Example, the Amazon website has had very little change for over 10 years. Why? Because it works!'''

More '''visitors''', '''leads''', '''contributors''' and '''sponsors''' is the primary goal. Every decision made should be focused on improving this. Keeping that in mind, we might spend a bit less time worrying about the exact shade of blueish-green on the call out background, and more time worrying about things that '''will improve our marketing results'''.

'''It is important to analyze what are the assets we have, analyze the website and evaluate what can be improved'''

=Goal=

'''Increase Traffic and Leads'''

=Secondary Goals=

* increased usability of the OSGeo Web site, and
* increased use of the resources on the OSGeo Web site due to better usability.
* aligning site branding with an official print design

=Members=
* Tyler
* Daniele
* Jeroen

=Tasks=

==1) Analysis of the Current website==

[[Image:OSGeo website jan2009.png|thumb|left|200px|OSGeo Homepage in Jan 2009]]

* '''Content Design'''
* '''Layout Design'''
* '''Navigation Design'''
* '''Visual Design'''

===1.1) Inventory of OSGeo Website Assets===

====Assets====

* '''Content'''
** '''For New users''' What is OSGeo, What are the OSGeo Projects
** Case Studies at the first look (case studies available in various places at the moment)
** [http://osgeo.org/educational_content Educational Material] - '''learn the software'''.. a course repository started recently. More in wiki.
** General agreement that almost all content on current is worth keeping, though maybe just not in same location or on same site
* '''Layout'''
* '''Navigation'''
* '''Visual'''

====E-Marketing Centric Assets====

* '''Links'''
* '''Keyword Ranks in Major Search Engines'''

===1.2) Define areas that need improvement===

These are a few comments from some of the Marketing Committee participants
* '''Content''' - ''Content drives visitors, search engines like content, websites with more content have more traffic' ' (Volt, M. 2008)
** More
** What is OSGeo, * What are the OSGeo Projects, * How is using an OSGeo project giong to help me
** Some of the written content could be summarized
** The site is very static and rigid. The community lives somewhere else. Do we want a more active site?
** Alter and restructure the "About the Foundation" and "FAQ" materials (w)
** Focus on intro and overview material
* '''Layout'''

* '''Navigation'''
** Language selection could be made better
**o The navigation menu is not the correct place to put language selection in.
*** A alternative way could be to have a "change language" link in the top banner somewhere, which would take the user to a page like [http://europa.eu/ this].
** The Login section is not easy to find on the homepage
** We have a very long menu. It should be shortened.
** We should implement a search. Probably google site search.
** Having a dump of our current site map would help show what we have already for content

* '''Visual'''
** More images may make the website a bit more friendly
** The site could use more color.

=Projects=

=Ideas=

* Content - Outstanding Content!
* User centered Design
* User testing
* Usability
* Tied to branding of print material
* Make a clear break between outward focused informational site and an inward community site. Two different instances.

=Links=

* [http://www.slideshare.net/netlash/10-tips-for-a-usable-website 10 tips for a usable website]
* [http://www.wd4roi.com Book: Web Design for Return on Investment]
* [http://www.cs.tut.fi/~jkorpela/flags.html Flag as a symbol of language - stupidity or insult?]

== Previous discussion ==
* Several emails following from [http://lists.osgeo.org/pipermail/marketing/2008-December/002084.html this marketing thread] and [http://lists.osgeo.org/pipermail/board/2008-December/002799.html this board thread]
* Target audiences and messaging are discussed in the [[Marketing Communication Strategy 2008]] (section 6 in particular)
* [[WebCom OSGeo Site Focus]] presents various target audiences as well under [[Marketing Targets]]

=Notes=

* [[Mkt Meeting 20090205 - Website]]

Web site design

2009-02-16T06:11:10Z

Wiki-Dan: /* 1.2) Define areas that need improvement */

= Purposes =

This wiki is the place where the Marketing Comittee of OSGeo is planning the improving the design of the OSGeo Web site following a user-centered design process (UCD).

The reason for redesigning a website is to end up with impact and results, not because there are those bored with the design or because some users want it to be blue not red. It is important to focus on the results we want.

'''Example, the Amazon website has had very little change for over 10 years. Why? Because it works!'''

More '''visitors''', '''leads''', '''contributors''' and '''sponsors''' is the primary goal. Every decision made should be focused on improving this. Keeping that in mind, we might spend a bit less time worrying about the exact shade of blueish-green on the call out background, and more time worrying about things that '''will improve our marketing results'''.

'''It is important to analyze what are the assets we have, analyze the website and evaluate what can be improved'''

=Goal=

'''Increase Traffic and Leads'''

=Secondary Goals=

* increased usability of the OSGeo Web site, and
* increased use of the resources on the OSGeo Web site due to better usability.
* aligning site branding with an official print design

=Members=
* Tyler
* Daniele
* Jeroen

=Tasks=

==1) Analysis of the Current website==

[[Image:OSGeo website jan2009.png|thumb|left|200px|OSGeo Homepage in Jan 2009]]

* '''Content Design'''
* '''Layout Design'''
* '''Navigation Design'''
* '''Visual Design'''

===1.1) Inventory of OSGeo Website Assets===

====Assets====

* '''Content'''
** '''For New users''' What is OSGeo, What are the OSGeo Projects
** Case Studies at the first look (case studies available in various places at the moment)
** [http://osgeo.org/educational_content Educational Material] - '''learn the software'''.. a course repository started recently. More in wiki.
* '''Layout'''
* '''Navigation'''
* '''Visual'''

====E-Marketing Centric Assets====

* '''Links'''
* '''Keyword Ranks in Major Search Engines'''

===1.2) Define areas that need improvement===

These are a few comments from some of the Marketing Committee participants
* '''Content''' - ''Content drives visitors, search engines like content, websites with more content have more traffic'' (Volt, M. 2008)
** More
** Some of the written content could be summarized
** The site is very static and rigid. The community lives somewhere else. Do we want a more active site?
** Alter and restructure the "About the Foundation" and "FAQ" materials (w)
** Focus on intro and overview material
* '''Layout'''

* '''Navigation'''
** Language selection could be made better
**o The navigation menu is not the correct place to put language selection in.
*** A alternative way could be to have a "change language" link in the top banner somewhere, which would take the user to a page like [http://europa.eu/ this].
** The Login section is not easy to find on the homepage
** We have a very long menu. It should be shortened.
** We should implement a search. Probably google site search.
** Having a dump of our current site map would help show what we have already for content

* '''Visual'''
** More images may make the website a bit more friendly
** The site could use more color.

=Projects=

=Ideas=

* Content - Outstanding Content!
* User centered Design
* User testing
* Usability
* Tied to branding of print material
* Make a clear break between outward focused informational site and an inward community site. Two different instances.

=Links=

* [http://www.slideshare.net/netlash/10-tips-for-a-usable-website 10 tips for a usable website]
* [http://www.wd4roi.com Book: Web Design for Return on Investment]
* [http://www.cs.tut.fi/~jkorpela/flags.html Flag as a symbol of language - stupidity or insult?]

== Previous discussion ==
* Several emails following from [http://lists.osgeo.org/pipermail/marketing/2008-December/002084.html this marketing thread] and [http://lists.osgeo.org/pipermail/board/2008-December/002799.html this board thread]
* Target audiences and messaging are discussed in the [[Marketing Communication Strategy 2008]] (section 6 in particular)
* [[WebCom OSGeo Site Focus]] presents various target audiences as well under [[Marketing Targets]]

=Notes=

* [[Mkt Meeting 20090205 - Website]]

OSGeo Marketing Discussions

2008-12-08T06:21:22Z

Wiki-Dan: /* Links */

=Online Presence=

The internet is becoming the main tool to promote organizations, find users and create retention (making a user stay longer on the website and use it's service on a regular basis) on any place in the world. Internet marketing is a means in which to to find new users and contributers in a '''structured and mensurable way'''. Different from other kinds of marketing such as print. This kind of promotion allows the marketer to '''accurately measure marketing initiatives''' through logs generated by a web site's activity. Through this form of promotion, it is possible to:

* Improve a web site's usability
* Track where the main activities are being placed
* Measure conversions
* Track improvements made by marketing initiatives

==[http://wiki.osgeo.org/images/6/6d/Osgeo.pdf Online Presence Presentation] - Have a look and ad your opinions!!!==

----

''"I think it's really time to seriously look at how to market OSGeo as an organization to executives with checkbooks, and I think an improved web presence is a key part of that task."'' (Christopher Schmidt)

=Issues=

* ''Should this effort should be pursued within the existing marketing community in OSGeo, or pursued by some other group already existing within OSGeo?''

=Actions=

==Materials To improve==

* Overview of OSGeo and what it is
* Overview of the projects that are currently supported by OSGeo, targeted towards executive -- '''rather than
developer-oriented -- summary'''
* How OSGeo achieves its goals in supporting these projects
* How organizations can help support OSGeo in the above task.

=Documents=

* [http://wiki.osgeo.org/images/6/6d/Osgeo.pdf E-Marketing Talk]- Old document but worth a look.

=Links=

* [http://opengeo.org/ OpenGeo group]

===Ideas===

2008-03-19T08:12:27Z

OSGeo Mission

2008-02-27T10:47:54Z

Wiki-Dan: /* What the Mission Statement looks like Today */

== Mission 2008 and Beyond==

This topic was created so that members in the community can help develop an improved mission statement for OSGeo

===What the Mission Statement looks like Today===

To support the development of open source geospatial software, and promote its widespread use.

[http://www.osgeo.org/about OSGeo Mission and Goals]

===What the new Mission could include===

------
===New Proposals===

====One====

''To promote freely available geodata - Free Software is useless without data.''

====Two====

''To provide support for the use of OSGeo software in education via curriculum development, outreach, and support.''

====Three====

-------
== Goals ==

The following more detailed goals support the overall mission.

* To provide resources for foundation projects - eg. infrastructure, funding, legal.
* To promote freely available geodata - free software is useless without data.
* To promote the use of open source software in the geospatial industry (not just foundation software) - eg. PR, training, outreach.
* To encourage the implementation of open standards and standards-based interoperability in foundation projects.
* To ensure a high degree of quality in foundation projects in order to build and preserve the foundation "brand".
* To make foundation and related software more accessible to end users - eg. binary "stack" builds, cross package documentation.
* To provide support for the use of OSGeo software in education via curriculum development, outreach, and support.
* To encourage communication and cooperation between OSGeo communities on different language (eg. Java/C/Python) and operating system (eg. Win32, Unix, MacOS) platforms.
* To support use and contribution to foundation projects from the worldwide community through internationalization of software and community outreach.
* To operate an annual OSGeo Conference, possibly in cooperation with related efforts (eg. EOGEO).
* To award the Sol Katz award for service to the OSGeo community.

==Vision==

'''''To be the global reference of high quality Geospatial Software and provide transparent geospatial information to foster the development of worldwide communities.'''''

'''Definition'''

Vision Statements define the organizations '''purpose'''. It communicates both the purpose and values of the organization. The vision must be encompassed by OSGeo's '''beliefs'''.

* meet OSGeo's organizational goals as well as community goals.
* are a statement of OSGeo's values.
* public/visible declaration of OSGeo's expected outcomes.
* precise and practical.
* will guide the actions of all involved.
* reflect the knowledge, philosophy, and actions of all.
* a key component of strategic planning.
''

==Values==

# OSGeo believes in the Development through geographical data
# We can achieve excellence through world wide cooperation
# We believe that ''"more are smarter than a few"'' (James Surowiecki,2005) - the power of the communities

''Values represent:''
* key priorities in the OSGeo’s culture
* what drives the members
* four to six core values from which OSGeo would like to operate
* values of users, developers and the community
* Notice any differences between OSGeo’s preferred values and its true values

[[Category:Advocacy]]

Marketing Committee

2008-02-26T06:58:25Z

Wiki-Dan: /* Regular Meeting */

'''This is the new name and home of the [[Promotion and Visibility Committee]].'''

== Committee Infrastructure ==
The committee Infrastructure currently comprises a Mailing List and regular meetings on IRC.

=== Regular Meeting ===
'''Next meeting scheduled for [http://www.timeanddate.com/worldclock/fixedtime.html?month=02&day=27&year=2008&hour=22&min=0&sec=0&p1=0 Wednesday Feb. 27th at 22:00 UTC]''' on ([irc://irc.freenode.net/#osgeo #osgeo]). [http://irc.telascience.org/cgi-bin/irc.cgi IRC client] (select #osgeo from the drop-down list, and type /nick YOURNAME, to set your nickname for use in the channel).

; Add agenda items here
* [[Case Studies]]
* discuss first draft of updated & new logos
* discuss spending money to appear at conferences, trade shows, etc.
* Budget in general
* Events in general
* Flyer for GSoC 2008, distribute broadly
* Swot Analysis

==== Agenda and Meeting Protocols ====
* [[Marketing Meeting 2008.01.30]]
* [[Marketing Meeting 2008.01.16]]
* [[Marketing Meeting 2007.12.05]]
* [[Marketing Meeting 2007.11.21]]
* [[Marketing Meeting 2007.10.24]]
* [[Marketing Meeting 2007.10.10]]
* Also see [[VisCom Meetings]] for older ones

=== Mailing List ===
The Marketing Committee has a mailing list at marketing at lists.osgeo.org. To post a mail please first ([http://lists.osgeo.org/mailman/listinfo/marketing subscribe]). The [http://lists.osgeo.org/pipermail/marketing/ archive] of this mailing list is open to the public.

== Committee Members ==
Committee members are eligible to vote. The process to become Committee member is rather informal, just send a list to introduce yourself to the list, describe your interests and - please - attend to meetings.
* [[User:Arnulf Christl | Arnulf Christl]] (chair)
* [[User:Tmitchell | Tyler Mitchell]]
* [[User:Ticheler | Jeroen Ticheler]]
* [[User:Dan | Daniele Nascimento]]

== Responsibilities ==
* Develop a [[Marketing Plan]]
** [http://lists.osgeo.org/pipermail/marketing/2007-October/001511.html Marketing Plan Discussion 0]
** [http://lists.osgeo.org/pipermail/marketing/2007-October/001542.html Marketing Plan Discussion I]]
** [http://lists.osgeo.org/pipermail/marketing/2007-October/001552.html Marketing Plan Discussion II]
** [http://lists.osgeo.org/pipermail/marketing/2007-November/001557.html Marketing Plan Discussion III]
** [http://lists.osgeo.org/pipermail/marketing/2007-November/001582.html Marketing Target Discussion]
**[[Marketing proposal]]
* ''More to come...''

== Involvement ==
Everyone is welcome to work with this committee and contribute, whether or not you are a formal member of the committee. Please join the [http://lists.osgeo.org/mailman/listinfo/marketing Marketing mailing list] and introduce yourself.

== Press Releases ==
The Marketing Committee oversees the issuing of press releases for the Foundation ([[Press Release Process]]). Got some [[News Queue | news]] you think is worthy of an OSGeo press release, or want to help translate some text? Let us know!
Past press releases:
* 6 March 2006 - [https://www.osgeo.org/content/news/news_archive/open_source_geospatial_foundation_initial_press_release.html "OSGeo Created"]
* [[Press Release 2006-07-19 "OSGeo at 6-month mark"]]
* [http://www.osgeo.org/content/news/news_archive/foss4g_conference_summary.html Press Release 2006-10-06 "FOSS4G 2006 Conference Summary"]
* [[Press_Release_2006-10-19 "Tyler selected as ED"]]
* [[Press_Release_2007-08-03 "Service Provider Directory Launched"]]

== Event Coordination ==
The Marketing Committee is responsible the Foundation's presence tradeshows, conferences, workshops, etc. We can coordinate the booth, supply materials, arrange for speakers, etc. Please see out [[Event Management]] page for more information.

Upcoming events are listed on the [http://wiki.osgeo.org/index.php/Category:Events Category:Events] page by adding the Category to the corresponding page.

== Open Issues ==
We have access to a [http://trac.osgeo.org/osgeo/ trac] system as task-management tool but are curently not actively using it.

* to be moved to trac:
** [[GenericOSGeoPresentation]]

== [[Library]] ==
It was planned to create an extensive library of presentations, white papers and other materials in the OSGeo Library at http://www.osgeo.org/library. Find more descriptions and links on the [[Library]] Page of this Wiki and get in contact through the [http://lists.osgeo.org/mailman/listinfo/marketing Marketing Mailing List] if you need anything that you cannot find in the library.

== Columns ==
* [[GeoConnexion Column]]

[[Category:Events]]
[[Category: Marketing]]

SWOT Analysis

2008-02-22T09:26:05Z

Wiki-Dan: /* Threats */

==SWOT analysis==

''Under Construction''

===Strengths===

This is a list of the Internal Strengths of OSGeo, things that it can benefit from

* The Communities' members are active and enthusiastic
* OSGeo is targetted towards offering Free Open Source Geospatial Software

===Weaknesses===

Things the organization should be aware of, internal risks that can risk OSGeo s development.

===Opportunities===

External factors that can help Widespread of OSGeo

* Linux is encouraging people to think more about open-source
* Popularization of Google Maps has made people more aware of the use of Geospatial Tools,

===Threats===

External facts that are potential threats to OSGeo

[[Category: Marketing]]

SWOT Analysis

2008-02-22T09:25:16Z

Wiki-Dan: /* Opportunities */

SWOT Analysis

2008-02-22T09:22:42Z

Wiki-Dan:

2008-02-13T10:33:33Z

Wiki-Dan:

KPI's and AWStat data

2008-02-13T10:25:20Z

Wiki-Dan: New page: Key Performance Indicators (KPI) are metrics used to quantify strategic performance of an organization, company or even a website. They can reflect and indicate areas of success or failure...

File:UniqueVwJan.jpg

2008-02-13T10:04:47Z

Wiki-Dan: Unique Views

Unique Views

File:Less30.jpg

2008-02-13T09:44:36Z

Wiki-Dan: Percentage of users who stay less than 30 seconds

Percentage of users who stay less than 30 seconds

File:Chart.jpg

2008-02-13T09:25:17Z

Wiki-Dan: Unique Visitors Feb2008

Unique Visitors Feb2008

Marketing Plan

2008-02-13T08:45:21Z

Wiki-Dan:

Marketing Plan

2008-02-13T08:44:44Z

Wiki-Dan:

Marketing Plan Outline

2008-02-13T08:43:23Z

Wiki-Dan: New page: This is and outline, any one can modify it, please help to improve this. ==Executive Summary== Last thing to be done ==The Challenge== * What are OSGeo's [http://wiki.osgeo.org/ind...

This is and outline, any one can modify it, please help to improve this.

==Executive Summary==

Last thing to be done

==[[The Challenge]]==

* What are OSGeo's [http://wiki.osgeo.org/index.php/OSGeo_Mission#Goals Goals] and how to achieve them.

==Situation Analysis==
===[http://wiki.osgeo.org/index.php/OSGeo_Mission Organization Analysis]===
* [http://wiki.osgeo.org/index.php/OSGeo_Mission#Goals Mission Statement]
* [http://wiki.osgeo.org/index.php/OSGeo_Mission#Vision Vision Statement]
* [http://wiki.osgeo.org/index.php/OSGeo_Mission#Values Value Statement]
* Culture
* Strengths
* Weaknesses

===Target Analysis===
* How many?
* Who are they?
* What drives them to OSGeo?
* What areas of OSGeo are more attractive to the largest number of people?

====General Trends====
* The geospatial industry is moving toward Open Standards. Open Standards facilitates:
** Interoperability between agencies which increases availability of data.
** Move to Standards based, Commercial Off The Shelf (SCOTS) software. In turn SCOTS software becomes a commodity item which brings the price of the SCOTS software down.
** Without vendor lock in traps, Open Source successfully competes with proprietary software.

====Open Geospatial Consortium (OGC)====
The OGC sponsors testbeds to develop OGC standards and will usually sponsor the development of an Open Source as well as proprietary solutions for a standard.

====Spatial Data Infrastructure Programs====
National and International programs like [http://www.inspire-geoportal.eu/index.htm INSPIRE] in Europe, [http://www.geoconnections.org Geoconnections] in Canada.

These programs have key goals of making Government Geospatial data available to facilitate decision making. The programs have a strong emphasis on Open Standards in order to facilitate integration of data, and often prefer Open Source in order to maximize the reach of their programs.

====Government Departments====
National, State, Local Government departments hold a vast amount of Geospatial data. Traditionally Government has used proprietary applications like the ESRI stack to store and analyze their data.

Government departments are moving toward Open Standards in order to share their data with other government departments and general public. These agencies are often interested in access control to their services.

Open Source is often attractive based on its price and ability to be deployed free of cost to users.

====Software Integrators====
Companies building Geospatial solutions for various use cases. Open Source is an attractive based on its low cost. These companies often offer commercial support for Open Source as well.

====Small Consultants====

====Utilities====
Use software to track assets, do spatial analysis, etc.

====Companies Targetting Web/Desktop mass market====

====Companies targeting mobile mass market====

===Competitor Analysis===
* What is a competitor for OSGeo?
* Who are they?
* Where are we in relation to them?
* Strengths
* Weaknesses
===Collaborators===
* Developers, volunteers, employees, etc.

==Climate==
===Macro-environmental [[PEST analysis]]===
* Political and legal environment
* Economic environment
* Social and cultural environment
* Technological environment
===Business Environment [[SWOT Analysis]]===
A SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis of the environment around OSGeo. To complete this it is important to organize the environmental factors as follows:
* OSGeo's internal attributes (classified as strengths and weaknesses).
* OSGeo's external environment (presents opportunities and threats).
==Market Segmentation==
Divide OSGeo's markets as follows:
# Segment 1
#* Description
#* Percent of the market
#* Characteristics of this segment (What their interests in OSGeo are)
#* How they use OSGeo
#* Support requirements (How can they be stimulated)
#* How to reach them
# Segment 2
#* Same as segment 1
==Alternative Marketing Strategies==
A place to discuss the alternatives that were considered before arriving at the recommended strategy. Alternatives might include discontinuing a product, re-branding, positioning as a premium or value product, etc.
==Selected Marketing Strategy==
Discuss why the strategy was selected, list the marketing mix decisions (4 P's) of product, price, place (distribution), and promotion.
* Product
** Brand name
** Quality
** Scope of product
** Packaging
* Price / Sponsoring ''(How can this be applied for OSGeo?)''
* Distribution (Place)
** Who are the distributors?
** How do we classify them?
** Where are they located?
* '''Promotion'''
** Advertising, including how much and which media
** Public relations
** Promotional programs
** Budget; determine break-even point for any additional spending
** Projected results of the promotional programs

==Short & Long-Term Projections==
The selected strategy's immediate effects, expected long-term results, and any special actions required to achieve them. This section may include forecasts of revenues and expenses as well as the results of a break-even analysis.
==Conclusion==
==Appendix==
==Calculations of market size, commissions, profit margins, break-even analyses, etc==